Tracking companies that visit your website can be a challenge, but a new generation of tools may help you close your next big deal. Sometimes knowing people are visiting …
Brands see Chinese New Year email marketing as an emerging opportunity. Chinese New Year, also called the “Spring Festival”, marks the turn of the traditional Chinese calendar. With rising affluent …
Compelling newsletter names are a key component of any strong email marketing strategy. And like starting a brand ambassador program, developing a great integrated marketing strategy, or creating interesting Facebook …
How can you improve client service in an era when data breaches are becoming more and more common? Here are 4 steps to get you started.
What happens when a beloved brand makes a decision that angers their most loyal fans? Cadbury found out recently and now faces a social storm of fan rage.
Who are the best brand champions for your business? They may be hiding closer than you think...
The end of the year is the perfect time to reward your customers with digital loyalty programs. Get some ideas on the best loyalty rewards for year's end.
There are a lot of ways to respond to negative reviews. We list some of the worst ways brands and small businesses react to criticism.
In the social media era, brands can no longer afford to ignore customer service. Learn why investing in great customer service is more important than ever.
Why has the ice bucket challenge been so successful and what can marketers learn from its success?
How do you choose the right crowdfunding site for your business? We take a look at some of the top crowdfunding sites to help you get your campaign rolling.
Recently, Reading Rainbow launched a Kickstarter and raised over $1 million in one day. What lessons can marketers learn from Reading Rainbow's success?
Don't have an email marketing client? Don't worry. Boomerang for Gmail lets you schedule messages for free.
When the NYPD launched the #myNYPD hashtag, they didn't anticipate the wide variety of photos they would receive.
HBO was not prepared for the number of Game of Thrones viewers. Their servers crashed, causing angry viewers to turn to social media to vent their rage.
Fan engagement is incredibly important. "Veronica Mars" epitomizes good fan engagement.
There are a number of benefits that can be reaped from using email marketing. Before diving in, though, take note of these email marketing tips.
Ah, the sting of a negative review. We've all experienced them, but you can't prevent customers from airing their frustrations on social media...can you?
The team at Marketing Experiments raised a question in a recent webinar: Are our CTAs asking too much too soon?
Not only do customer support communities make frustrated users feel more comfortable, they can also provide benefits for brands themselves.
What do you do if you find your Facebook audience filled with trolls? If you're Burger King Norway, you launch a promo aimed at driving them away.
Our pals at Sprout Social recently found the average social media response rates for each industry. Here are the five worst performers.
If you want to focus more on social customer service this year, here are a few tips to get you started.
How can brands inspire their silent satisfied fans to leave customers reviews? We surveyed brand representatives to see what has brought them success.
We spoke with Shannon Callarman, Marketing Coordinator for Cubicle Ninjas, to get her top six tips to achieve email marketing success.
We talked to three experts about the science behind testing email content so that you can approach it systematically and get the biggest bang for your buck.
In a series of upcoming posts, we'll take a closer look at A/B testing for emails. First up, A/B split subject line testing.
Big name department stores are already leaking their Black Friday sales, but we have a few ways to boost your biz's visibility on Small Business Saturday.
How does a brand earn customer loyalty? Create an unforgettable, personal connection with the customer, and he/she will be your customer for life.
Now that Gmail tabs have become a normal part of online life, we wanted to check in with some marketers to hear their experiences. This is what we found.